Discussion with entrepreneurs: the opportunities of digital mobility

Pierre Adam set the pace with this phrase ‘The obligation for mobility.’ Digital mobility allows us to remain connected wherever we are thanks to mobile telephones and the infamous digital tablets. The latter are likely to become more popular than computers within two years, according to different statistics. Faced with this blatant report, it has been necessary to adapt.

Having access to information immediately whilst responding to precise needs, is the key to the success of the Smartphone applications whether in the field of entertainment or information.


In Polynesia, we are milking it, with for example the Tahiti-infos application where notably the FIFO programme can be found or the GIE Tahiti Tourisme application. Mobile applications represent a real market since the ‘easy’ business in Polynesia develops Smartphone applications for companies.

It’s a fact. Applications for mobile telephones are more and more successful. They allow individuals to have a different approach to the circulation of information, which takes place continuously. This omnipresence of the internet wherever we are simply modifies our way of living in society.

However, for businesses, digital mobility also has sizeable advantages. The development of certain software (present in Polynesia) for example allows some professions gains in productivity: to be able to consult stock, take orders, and sign it on the premises …

Whether personal or professional, digital mobility has many advantages which will continue to evolve over time. Yet the final word is prudent all the same. Digital mobility also means constant connection and therefore localisation of the individual thanks to the GPS system present in some applications. It is advisable to use these applications in a way that is the least intrusive possible in order not to lead to its premature disappearance.